Chuze Fitness Expands Premium Wellness Offerings with Launch of Reformer Pilates Studios
New hybrid Reformer Pilates experience combines instructor-led classes with on-demand programming, making one of fitness’ fastest-growing workouts more accessible than ever
San Diego, Calif., September 09, 2026 – Chuze Fitness, a family-led health club chain whose mission is to build healthier communities through human connections and kindness, today announced the launch of Reformer Pilates at select clubs, introducing a premium fitness experience designed to make one of the industry’s fastest-growing workout formats more accessible, flexible and affordable.
The Reformer Pilates studios will be launching at select Chuze Fitness locations. The expansion represents the latest investment in Chuze’s growing portfolio of premium wellness offerings while reinforcing the company’s commitment to delivering exceptional value for members.
Designed exclusively for MAX members, the dedicated studios will feature FreeMotion Reform RX-S Reformers and offer a unique hybrid experience that blends scheduled instructor-led group classes with self-guided, on-demand workouts. Members can choose from more than 300 iFIT-powered classes across beginner, intermediate and advanced levels, allowing them to enjoy Reformer Pilates on their own schedule in addition to traditional live instruction.
“Reformer Pilates is one of the most effective workouts available, and for too long it’s been priced and packaged in a way that excludes the people who need it most,” said Ani Oksayan, Vice President of Fitness at Chuze Fitness. “At Chuze, we don’t believe a premium experience should come with a boutique price tag. Our Reformer studios are built to be welcoming, flexible and genuinely accessible, from the pricing to the programming to the culture we’re creating inside those studios.”
Reformer Pilates uses a spring-resistance system to deliver a low-impact, full-body workout that builds strength, improves flexibility, enhances core stability and supports recovery. While the workout has become increasingly popular among athletes, fitness enthusiasts and beginners alike, access has traditionally been limited by high costs, rigid class schedules and boutique studio models. Chuze aims to remove those barriers by including unlimited Reformer Pilates access as part of its MAX membership with no per-class fees.
Unlike traditional Reformer Pilates studios that rely exclusively on scheduled classes, Chuze’s hybrid model allows members to choose the experience that best fits their lifestyle. Half of the reformers will support instructor-led classes, while the remaining machines feature integrated video kiosks that provide guided, on-demand programming for members who prefer greater flexibility.
The new studios build on Chuze’s expanding wellness ecosystem, which includes group fitness, infrared yoga, recovery amenities and strength training spaces. By adding Reformer Pilates, Chuze continues investing in innovative fitness experiences that support members of every fitness level while maintaining the welcoming, community-first environment that defines the brand.
Additional details, including opening dates, class schedules and membership information, will be announced closer to each club rollout. For more information, visit chuzefitness.com or follow on Instagram (@chuzefitness) and TikTok (@chuzefitness).
About Chuze Fitness
Chuze Fitness, a family-led health club chain whose mission is to build healthier communities through human connections and kindness, has been committed to bringing hospitality and an amazing value proposition to the fitness industry for over 18 years. This commitment, as well as its “less attitude, more fitness” mentality, is one of the many reasons Chuze has experienced unprecedented growth in recent years in both memberships and locations. Chuze has 59 existing locations in California, Arizona, Colorado, New Mexico, Texas, Georgia, and Florida. With memberships starting as low as $9.99/month and club amenities including a Chuze cinema, massage chairs, child care, unlimited classes, pickleball, pools, and a recovery lounge, Chuze is a premium gym experience that is affordable to all. For more information, check out Chuze Fitness at www.ChuzeFitness.com.
*Images shown are for illustrative purposes only. Actual space may vary.
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